SaaS-specific opportunities
Usage-based pricing provides SaaS companies with significant opportunities to resolve many of their core revenue challenges. However, whilst often optimal, moving to 'usage-based' pricing comes with a set of challenges that are perceived as hard. Companies spend vast sums with consultants to design and implement the process. Our solution solves both the strategy and design problem AND automates implementation and deployment process, removing the need for pricing teams and consultants.
Concept Dataflow
This is a coarse model for thinking about how we can solve the problem with regards to information processing. Each internal system may in fact be several systems, and where a system relies on another it may draw reference to source data rather than just aggragate data.
Our Product
Our solution will do the following things:
- Record cloud and other product costs
- Integrate with product-usage trackers
- Automatically map usage to costs
- Ingest supporting sales data, core KPIs, and corporate strategy
- Use ML to produce optimized pricing strategies for usage/consumption based pricing
- Enable self-service for customers via our interface integration, providing the Point-of-Sale system for SaaS
- Enable accurate forecasting of usage-based revenue and costs
- Reduce friction at the point of sale and reduce reliance on sales teams
- Maximize customer lifetime value by focusing on revenue post-initial-sale
- Incentivize the right behaviours from customers (and sales teams)
Revenue
We believe that our product, by solving for the opportunities above, can enable SaaS companies to automate the design and deployment of usage-based pricing models, and provide the Point-of-Sale interface for usage-based SaaS pricing.
We believe this capability, if successful, would be sufficient to build a 'unicorn'.